Fat Cap

Build a business that runs on customer obsession.

We help small business owners turn their one-and-done customers into ride-or-die super fans.

Through tailored workshops born from real business scars (not MBA theory), we'll show you how to create the kind of addictive business that makes people stay for years, buying everything you offer like it's a limited edition Labubu.

Because when your customers are writing you love letters instead of mediocre reviews, that’s when you know you've built something that will last.

Ready to make your customers fall madly in love with you?

Hell yes! Tell me more. ->
Fans at a music show with hands in the air.

You're here because:

A couple holding hands while they hold heart-shaped balloons and roses. The image is a black and white halftone with a blue background.

Here's the uncomfortable truth:

Customers buy once. Fans buy twice. Super fans buy everything. Forever.

That's why we don't help you find more customers. We help you create super fans! Because super fans don't need convincing. They need restraining. They'll empty their wallets faster than you can say "limited edition" and drag their friends along for the ride.

One super fan beats 100 customers who need coupons.

We turn your business into their favorite obsession. Period.

A woman holding big sparklers at a festival.

How do we know this works?

Because we lived it for 14 years!

Way back in 2009 we started an embroidery kit business that was good but not great, kind of like cake without frosting. We had customers (but only a handful of fans) and we were ready to make our business explode. We were so tired of posting on social media like it was our full-time job, hunting wholesale shops like they owed us money, and crying over our customers not coming back for more. So we threw out all of our business books and became obsessed with our fans.

What happened?

  • We completely rebranded our business. (Read about it here.)
  • Celebrated 150% revenue explosion one year later
  • Built a monthly club to keep up with our fans’ demands
  • Iterated our club until our subscription retention doubled

Want some of those wins for your own business?

You’re in luck because that’s what we’re here for. We teach business owners like you the same super fan psychology that exploded our business and made our accountant think we were printing money in our basement!

Yes! Tell me more. ->

What we do best (our super fan sorcery!)

Customer Experience Alchemy:

We don't design experiences. We engineer enthusiasm! Every touchpoint becomes a dopamine hit! Every interaction? Better than finding money in old jeans! Your super fans will not only feel excited, they’ll feel seen and supported.

Retention Rate Wizardry:

Forget keeping customers happy. We build systems so dialed in, you'll always know what your fans want next. Plus, after implementing our feedback loops, your super fans won't just stay—they'll recruit their friends like it's a pyramid scheme for joy!

Sustainable Sanity Engineering:

We find that sweet spot where your fans' desperate desires meet your actual human capacity! No more burnout. No more resentment. Just pure, sustainable super fan love that doesn't require you to sacrifice your firstborn or your Friday nights!

Fan Psychology Forensics:

We dig into your fans' brains to figure out what makes them tick. We decode their secret desires better than their Amazon purchase history. You'll understand them so deeply, it's borderline creepy.

Bottom line: We turn your business into a super fan factory that runs on pure obsession!

Here's what happens when you nail obsession:

Your inbox transforms from "Why are you charging so much?" to "SHUT UP AND TAKE MY MONEY!"

Customer service calls go from "I want to cancel" to "How can I get more?"

Your business stops feeling like pushing a boulder uphill in flip-flops and starts feeling like riding a rocket powered by pure devotion.

And the best part? You'll sleep like a baby knowing your customers would literally fight someone in a Wendy's parking lot to defend your honor.

Ready to start working together?

Yes! Tell me more. ->

Businesses we've worked with:

Niantic logo
Logo for Special Blend Gravel
Logo for Google
Logo for I'm Into This Place
Logo for Robynne Weaver Coaching
Ashbean PDX logo
Logo for Job Jenny
Logo for The Cyclist's Menu