About Fat Cap

Your customers are breaking up with you. And it's not them, it's you.

Let's be honest. Your subscription business isn't thriving—it's surviving.

Your monthly churn rate haunts your dreams. Your customer lifetime value is embarrassingly short. Your retention strategies? Collecting dust in a folder labeled "tried everything."

Here's the truth bomb: No flashy onboarding sequence or desperate win-back campaign will save you. Because the problem runs deeper than your checkout flow.

We know because we've been there.

For seven years, we ran our own monthly subscription club – cute embroidery kits delivered to crafty hands nationwide. But here's the kicker: our customers were ghosting us faster than bad first dates.

Our average retention? 6 months.

We were constantly losing subscribers, watching our customer lifetime value circle the drain, and frantically trying every retention "hack" the internet had to offer. Email sequences, loyalty points, discount bribes – nothing stuck.

Then we realized we were building for ourselves, not our customers.

A stacked collection of cassette tapes depicted in abstract line art style.

Our Subscription Glow-Up

We threw out everything we thought we knew about customer retention and started from scratch:

  • We stopped guessing what our subscribers wanted and started asking them directly.
  • We optimized every touchpoint of the subscription experience.
  • We let them be their weird, obsessed selves.

The results? We more than doubled our average customer retention from 6 months to 13 months.

That's right, we more than doubled retention lengths. Customer lifetime value also more than doubled. Sweet, right? We were suddenly making double the money without spending a dime on acquiring new customers.

You can find the full case study HERE.

Four years later, Fat Cap Design was born.

We're not your typical design agency. We're collaborative strategy partners who help subscription and membership businesses crack the retention code that makes customers obsessively sticky.

Our mission? Help product-based subscription businesses create experiences so irresistible, canceling feels like breaking up.

Because when you build around your customer's actual needs, retention rates explode in ways you never imagined.

We've walked in your shoes. We've felt the panic of watching monthly churn eat your profits. We've been desperate enough to try every guru's "guaranteed retention hack."

But here's what we learned: Real retention isn't about tricks or tactics.

It's about creating subscription experiences that customers genuinely don't want to live without. It's about working WITH your subscribers to build something they're proud to be part of. It's about obsessing over every moment of their journey until staying feels obvious and leaving feels impossible.

Let's get obsessive. Let's get collaborative. Let's get RESULTS.

A woman spray painting a mural wall with her back to the camera. The overall image has a high-contrast, black and white aesthetic with a background toned yellow.

Why are we called Fat Cap?

Like graffiti artists armed with fat caps (that's street art speak for 'make-it-BIG nozzles'), we're not here to paint by numbers.

While other agencies are still coloring inside the lines with their colored pencils, we're out here turning blank walls into jaw-dropping masterpieces!

One fat cap can transform a boring wall into a neighborhood selfie spot faster than you can say 'Instagram worthy.' And guess what? We'll do the same for your business - minus the paint fumes and police sirens!

Because sometimes the fastest way to stand out isn't playing it safe - it's going BOLD!

Meet the Team

A black and white headshot of a woman who has upswept blonde hair and glasses and is wearing a herringbone jacket.

Megan Eckman

The “what if” queen who comes up with the crazy ideas.

Top Skills:

  • Empathy
  • World building
  • Creative thinking thanks to ADHD

Experience:

  • Worked with Google on a customer experience event for an app launch
  • Maintained an international supply chain during the pandemic
  • BAs in Art and Creative Writing

Certificates:

  • UX/UI Designer - UXCEL
  • Google UX Design Specialization
A black and white headshot of a  man who has dark hair and glasses and is wearing a zippered jacket.

Jeffrey Opp

The futures thinking strategist who keeps it real.

Top Skills:

  • Futures thinking
  • Designing for innovation and impact
  • Dyslexic thinking

Experience:

  • Led the design strategy for a $500M fundraising initiative
  • Designed social media templates for a one-day give campaign that brought in $1.4M in 24 hours
  • MFA in Photography

Certificates:

  • Futures Thinking Specialization - Institute for the Future
  • Product Designer - UXCEL
  • Design Workshop Facilitation
  • Google UX Design Specialization