About Fat Cap

Fine isn't good enough anymore.

Let's be honest. Your business isn't thriving—it's surviving.

Your customers yawn at your emails. Your ads are money pits. Your dreams? Stuffed in a box labeled "maybe someday."

Here's the truth bomb: No shiny new logo or desperate marketing campaign will save you. Because the problem runs deeper..

We know because we've been there.

For nearly a decade we were surviving with an embroidery kit business. We were vending at all the shows, chasing wholesalers night and day, and crossing our fingers every time we released a new design. Things weren’t working, but we kept moving. Because otherwise we'd have to admit that we didn’t really know what our customers wanted.

But, finally, the pain became too great. Changes had to be made.

A stacked collection of cassette tapes depicted in abstract line art style.

Our Glow-Up

We rebranded our entire business, building new brand, product, and customer experiences.

  • We embraced our audience of roller derby girls and librarians
  • We went bold. Our kits demanded attention on the shelves.
  • We gave our customers the mic and featured them everywhere.
  • We let them be obsessed and created monthly subscription kits.

When we stopped building for ourselves and started building for our customers, everything clicked. Marketing got easier. Products sold themselves. Our path forward became clear.

Want proof? We cranked up revenue 150% year-over-year.

Not a typo. ONE-HUNDRED-AND-FIFTY PERCENT. You can find the whole case study HERE.

Four years later, Fat Cap Design was born.

We're not your typical design agency. We're collaborative strategy partners who help you uncover the wild magic that makes your customers tick. Our mission? Help small and medium product businesses create customer-centered brands that blow minds and bust growth projections.

Because when you build around your customer, instead of yourself, your business explodes in ways you never imagined.

Fine isn't cutting it anymore.

Let's get weird. Let's get wild. Let's get RESULTS.

A woman spray painting a mural wall with her back to the camera. The overall image has a high-contrast, black and white aesthetic with a background toned yellow.

Why are we called Fat Cap?

Like graffiti artists armed with fat caps (that's street art speak for 'make-it-BIG nozzles'), we're not here to paint by numbers.

While other agencies are still coloring inside the lines with their colored pencils, we're out here turning blank walls into jaw-dropping masterpieces!

One fat cap can transform a boring wall into a neighborhood selfie spot faster than you can say 'Instagram worthy.' And guess what? We'll do the same for your business - minus the paint fumes and police sirens!

Because sometimes the fastest way to stand out isn't playing it safe - it's going BOLD!

Meet the Team

A black and white headshot of a woman who has upswept blonde hair and glasses and is wearing a herringbone jacket.

Megan Eckman

The “what if” queen who comes up with the crazy ideas.

Top Skills:

  • Empathy
  • World building
  • Creative thinking thanks to ADHD

Experience:

  • Worked with Google on a customer experience event for an app launch
  • Maintained an international supply chain during the pandemic
  • BAs in Art and Creative Writing
A black and white headshot of a  man who has dark hair and glasses and is wearing a zippered jacket.

Jeffrey Opp

The futures thinking strategist who keeps it real.

Top Skills:

  • Futures thinking
  • Designing for innovation and impact
  • Dyslexic thinking

Experience:

  • Led the design strategy for a $500M fundraising initiative
  • Designed social media templates for a one-day give campaign that brought in $1.4M in 24 hours
  • MFA in Photography