Because 100 obsessed super fans beat 1,000 indifferent customers. Every. Single. Time.
For fourteen years, we ran an embroidery kit business. At first, it was a constant slog: posting aimlessly on social media, endlessly pursuing new customers, trying every business 'hack' to find success.
But we were perfectly, predictably mediocre.
Then we stopped building for everyone and started obsessing over our weirdest, wildest super fans. (The ones with blue hair who named their cats after David Bowie songs.)
The results? Pure magic.
Because we know that if you have true fans, you can do anything!
We're not consultants who read about businesses in case studies. We've sweated profit and loss figures. We've ugly-cried over failed launches. We've celebrated wins that would make your accountant weep with joy.
Other consultants preach "scale" and "reach" like you're fishing with a net. We teach you to fish with a harpoon. Your super fans won't just buy, they'll tattoo your logo on their arms (we wish we were joking).
When you master super fan psychology, something beautiful happens: Your customers stop seeing alternatives. Price wars? Irrelevant. Competitor launches? Who cares? Your super fans are too busy setting calendar reminders for your next drop.
Collaborator who sees opportunities where others see obstacles, like in building a 6-figure embroidery kit business that lasted 14 years despite us not liking to sew.
Superpower: ADHD-fueled pattern recognition that spots super fan opportunities from space
Credentials that matter: Sold our product in 200+ wholesale shops, maintained retail, wholesale, and subscription revenue streams, delighted everyone through a global pandemic (and kept the international supply chains running to make that happen)
Actual degrees: BAs in Art and Creative Writing, UX/UI designer
The futures-thinking force who led design strategy for a $500M fundraising initiative and created social campaigns that rasied $2M in 24 hours. Turns wild ideas into profitable realities.
Superpower: Dyslexic thinking that sees solutions from angles others can't even imagine.
Credentials that matter: Protected hundreds of millions in donor confidence through strategic design, makes complex systems simple enough for humans to love.
Actual degrees: MFA in Conceptual Art, Futures Thinking Specialization, Product Designer, and enough certificates to wallpaper a small room
Let's build something your super fans can't live without.
P.S. Why "Fat Cap"? Like graffiti artists with fat caps spray nozzles, we make big, bold moves that can't be ignored. While others are using fine-tips pens to color inside the lines, we're out here transforming entire walls. Because in business, as in street art, subtle is forgettable and bold becomes legendary.