Fat Cap bridges the gap between brand strategy and design, helping businesses wave their freak flag. We build clever, personality-packed brands and strategic audience activations that make your people show up every time you launch something new. In fact, they'll be camped out on your yard permanently.
We work with passionate businesses that are tired of being ignored, that actually care about their audience, and have a big vision for where they're headed. We love the quirky, the weird, and the downright unheard-of.
Because we know what it's like to do Everything Right™and still watch your marketing efforts deliver a big fat flop.
We built a product business from scratch called Studio MME (not a clever name or brand, to be honest) and spent years doing all the right things for mediocre results.
Then we stopped building for the customer we'd invented in our heads and got a little (okay, a lot) obsessive about understanding our actual customers. What they believed. What they needed. Where our story and theirs stopped matching.
We rebranded as PopLush Embroidery — a bold, rebellious embroidery kit business built around our roller derby librarian customers.
The result? Revenue jumped 150% YoY. A subscription launched and took off like it had somewhere to be. Retention doubled. Our accountant started asking questions.
That obsession with understanding an audience (and building a personality-packed brand specifically for them) became our methodology. It keeps proving itself, client after client.
We're not consultants who learned this from a case study. We've tried to work magic on P&L statements at 2am. We’ve ugly-cried over a launch that flopped. We've made the expensive (and humbling) mistake of building the wrong offer (and lived to fix it).
When your strategy's built on what your audience actually believes (and your brand's got the personality to match it) something shifts. Your message lands. Your campaigns convert. Your people stop comparison-shopping because nothing else on the shelf looks like it was made just for them. Because it wasn’t.
"Already nodding along?"
Good sign. Let's talk.
Megan sees the opportunity hiding inside the problem. She's a pattern-recognition machine with an artist's eye, a strategist's brain, and an unhealthy obsession with designing killer customer experiences.
Superpower: ADHD-fueled pattern recognition that spots strategic disconnects from three miles away
Credentials that matter: Built and scaled a product business across retail, wholesale, and subscription revenue streams. Survived a global pandemic with international supply chains intact and customers still happy. Knows what it actually takes to build an audience that won't shut up about you.
Degrees: BAs in Art and Creative Writing, UX/UI certificates
Also runs: PDX Spellbound, a monthly cozy fantasy rom-com series for readers who love romance but crave a world full of magic. Two very different businesses. Same obsession with building worlds people want to live in.
Businesses I've worked with:
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Jeffrey is a futures thinker who turns complex, high-stakes strategy into things people can understand and act on. He led design strategy for a $500M fundraising initiative and created social campaigns that raised $2M in 24 hours. He protects organizations from the very expensive mistake of building the right thing for the wrong reason.
Superpower: Dyslexic thinking that finds the solution nobody else could see because they were all looking in the same direction
Credentials that matter: Strategic design at the intersection of brand, systems, and human behavior. Makes the complicated simple. Makes the simple irresistible. Has enough certificates to wallpaper a small room and the receipts to back all of it up.
Degrees: MFA in conceptual art, Futures Thinking Specialization, product design certification and many more
Graffiti artists have two kinds of spray caps: fine tips for detail work, and fat caps for making bold, sweeping strokes that cover an entire wall.
Most consultants are fine-tip people. Careful. Precise. Coloring inside the lines someone else drew.
We're fat cap people.
We make big, bold moves. We cover the whole wall. We ask the questions that change the direction of everything — not just the campaign, not just the messaging, but the entire way your organization understands itself and its audience.
Because subtle is forgettable. And you didn't get into this to be forgettable.
Let's find out what "fat cap" looks like for your brand.
No pitch. No pressure. Just straight talk about what's going on — and whether we're the right people to fix it.