The most successful businesses I know have one thing in common: they're obsessed with understanding their customers and what makes them tick.
In times of economic uncertainty, give customers a small way to stay loyal until they're ready for the bigger commitment again.
When your fans feel like they're part of an inside joke or an intimate club, they'll be there to support you every step of the way.
Make sure you allow your subscribers enough control to fit your offering into their life or else they'll ditch you for someone else.