Want to actually get those 1,000 super fans? Here's my four-step process. Sadly, there's no skipping steps when it comes to building a fan base.
A production studio. $610M fundraising project. Netflix knocking on your door. All of these things are possible when you have your 1,000 super fans.
Instead of focusing on getting 10,000 new IG followers, instead get yourself 100 super fans. The first 100 is the hardest but after that, it all gets easier.
Finally get your recurring revenue stream started by figuring out what your audience REALLY wants and what they desperately want to pay you for.
One weird way to turn your customers off your membership is to offer way too much for way too little. Fight the urge to overstuff your offering by asking your customers what they value.
So many people get curious customers on a waitlist and then forget to keep them in the loop. When they open their doors finally...crickets. Here are my tips to avoid a failed launch.
Here's what I ask my clients when they're thinking about building a membership. See how many you say 'yes' to. Maybe it's time to launch the thing.
When Good Mythical Morning launched their new coloring book, they did it with a coloring contest. It's community building disguised as a product launch.
Your audience has other interests, other fandoms, other obsessions. And the smartest subscription businesses? They tap into that instead of ignoring it.
Marshall's Haute Sauce is killing it with their ASMR videos, but their success comes from knowing their audience - not from the tactic itself.
Collaboration offers a wonderful way to deepen your fans' love for you. Because who doesn't love someone who helps them find other businesses, products, and services they'd love?
Are you professional all the time? Or do you let your nerdy side show? Because that's the side that brings out the super fans.
How the band Ghost riled up their audience with a Halloween contest that cost them zero dollars but netted them hundreds of fan photos and millions of votes.
Avoid a zombie recurring revenue stream by following one of the two options that will keep your membership (and your customers) engaged and alive.
Most businesses assume their fans will just stick around without any effort to make them feel special. But just like on dating shows, the fans leave when the flirting stops.
The most successful businesses I know have one thing in common: they're obsessed with understanding their customers and what makes them tick.
In times of economic uncertainty, give customers a small way to stay loyal until they're ready for the bigger commitment again.
When your fans feel like they're part of an inside joke or an intimate club, they'll be there to support you every step of the way.
Make sure you allow your subscribers enough control to fit your offering into their life or else they'll ditch you for someone else.