People use "membership" and "subscription" indiscriminately but there's one key difference: community. However, the real question is how do you know what your audience wants?
So many people get curious customers on a waitlist and then forget to keep them in the loop. When they open their doors finally...crickets. Here are my tips to avoid a failed launch.
Here's what I ask my clients when they're thinking about building a membership. See how many you say 'yes' to. Maybe it's time to launch the thing.
Why are we all so obsessed with getting new customers when we could be doubling down on the ones who already said yes? And thus doubling our revenue.
When Good Mythical Morning launched their new coloring book, they did it with a coloring contest. It's community building disguised as a product launch.
Your audience has other interests, other fandoms, other obsessions. And the smartest subscription businesses? They tap into that instead of ignoring it.
Most businesses assume their fans will just stick around without any effort to make them feel special. But just like on dating shows, the fans leave when the flirting stops.
Marshall's Haute Sauce is killing it with their ASMR videos, but their success comes from knowing their audience - not from the tactic itself.
The most successful businesses I know have one thing in common: they're obsessed with understanding their customers and what makes them tick.
In times of economic uncertainty, give customers a small way to stay loyal until they're ready for the bigger commitment again.
When your fans feel like they're part of an inside joke or an intimate club, they'll be there to support you every step of the way.
Make sure you allow your subscribers enough control to fit your offering into their life or else they'll ditch you for someone else.