Hey!
You may already know this but I only work with business owners who actually give a damn about their customers. Like, truly give a damn. The kind who'd walk through fire to help someone have a better day.
But here's the plot twist that makes me want to scream into a pillow:
These beautiful, caring humans IMMEDIATELY panic they're not giving enough value.
They stuff their memberships/subscriptions like Thanksgiving turduckens!
Double the deliverables! Weekly calls! Return policies that would make Jeff Bezos weep with envy!
Stop. Just... stop.
Look, I get it. I have ADHD. Rejection sensitivity? It hits like a freight train made of anxiety and imposter syndrome.
The thought of someone saying "this membership sucks"?
Hold my coffee while I fake my own death, move to Iceland, and become a sheep herder named Lars.
But here's the thing that'll blow your mind...
Want to know the antidote to "am I giving enough?" panic?
Ask your people what you've ALREADY given them.
Not "would you pay for this hypothetical thing?" That's janky data from imagination land.
Instead ask:
Quick reality check: When did you last ask what your audience actually values? (Narrator voice: They didn't.)
Here's the uncomfortable truth bomb: You think what you do is easy because YOU can do it. But that's like a fish thinking swimming is no big deal! Your customers? They're drowning over here! They NEED what you've got!
I saw this ALL THE TIME selling embroidery kits. Makers would be like: "I can't charge $300 for this leather purse. I just sewed some stuff together."
Meanwhile I'm staring at this MASTERPIECE thinking: "GIRL. This is ART. I can barely cut a fabric pattern without chopping my finger off." (Fun fact: I did go to the ER once because I almost chopped my finger off.)
What I mean to say is, your "simple" is their "literally impossible."
Strategy #1: Interrogate your people
(Nicely. We're not monsters.)
Ask what they wish you'd make. What problems you've solved. What they'd throw money at if you built it.
People LOVE sharing opinions! It's like crack for humans! Let them tell you what's valuable!
Strategy #2: Spy on everyone
Check your competitors' prices. Even better? Look at complementary businesses!
Acupuncturists? Peek at massage memberships! Cookie people? Stalk the cake subscription folks!
You'll discover real quick that your "not enough" is actually "holy crap that's plenty."
When you pack your membership like a doomsday prepper's pantry and charge bargain bin prices?
You're accidentally screaming: "SOMETHING IS WRONG WITH THIS!"
It's like someone offering you a Rolex for $20. Your brain goes: "That's fake, right?"
Start lean. Price like you mean it. Add stuff later when people actually ASK for it. Revolutionary concept, I know!
The memberships crushing it? They're not giving the most stuff. They're giving the RIGHT stuff to people who actually want it.
Your caring heart? That's your SUPERPOWER.
Don't let it become your kryptonite by overdelivering yourself into a burnout crater!