Hey there!
Let's be real, if you're asking yourself this question, it means that you care about your audience. And I love that! But it also means that you're likely overthinking things.
Your audience is asking for more, banging on your business door with cash in hand. But you're not opening up because you don't know what to give them.
I get it. The fear is REAL.
I mean, what if you build a huge subscription empire and it flops? What if your fans riot? What if they create a subreddit dedicated to how much you suck?
So you do what any rational overthinker does:
You try the Weekend Solution: "I'll figure it out after some coffee and contemplation." Result: Nothing but anxiety dreams about angry subscribers and some doodles in your notebook.
You try a vacation: "A vacation will clear my head!" Result: You spend three days doom-scrolling on the beach instead of relaxing. You fill more pages in your notebook but they're mostly drawings of the cute dogs you saw.
You try a sabbatical: "OBVIOUSLY I need a seaside sabbatical with a shiny new notebook." Result: You return with 47 sunset photos and zero solutions.
Meanwhile? Your audience is still standing outside your door. Cash in hand. Waiting. Getting increasingly confused why you won't just TAKE THEIR MONEY. They're also beginning to eye up your competition to see if they offer what they want.
Here's the spicy truth bomb: You're not scared of offering the wrong thing. You're scared of offering ANYTHING because it all feels risky.
To help you save yourself all of that hassle and heartache, I'm giving you my empathy map.
It helps you understand:
Example time!
You sell gardening goods/plants and want to build a subscription. You ask your audience what they struggle with the most when it comes to growing tomatoes. Your backyard gardeners come back en masse to tell you they HATE spending what feels like an entire day researching "when to plant tomatoes in zone 5b" instead of, you know, actually gardening.
Boom. You build a $7/month newsletter that tells them EXACTLY what to plant when. Marketing copy: "Stop googling. Start growing."
SOLD. DONE. MONEY IN BANK.
Want to give it a try yourself? Download the empathy map HERE. It's free and it'll change your business.