Meet Adventure Life Vans, a badass wife and husband duo building semi-custom adventure vans that cost as much as luxury BMWs. Their craftsmanship? Absolutely stunning. Their customer experience? A hot mess that was literally costing them money every single day.
Picture this nightmare: You're charging premium prices for premium work, but your website looks like it's a teenager's blog. Potential customers can't figure out how to book appointments. People schedule consultations and then ghost you like bad Tinder dates. You're working out of your driveway because the business model feels too chaotic to scale.
The expensive problem: When you're charging BMW prices, customers expect a BMW-level experience. One look at their website and potential clients were questioning whether they could deliver on their premium promises.
Through team interviews and competitive analysis of other van builders, we uncovered the real issues destroying their conversion rates and operational efficiency.
The breakthrough insights:
The "holy shit" moment that changed everything: When we realized that repairs and upfitting served the exact same customers with the exact same needs—why were we making them choose between confusing categories?
Transformation #1: The Great Consolidation
Instead of four confusing service categories, we consolidated into three clear pathways:
Why this mattered: Customers could instantly understand where they fit and what to do next.
Transformation #2: Platform Migration with Purpose
Moved from WordPress chaos to Squarespace elegance, creating a website that finally matched the quality of her work.
The visual strategy:
Transformation #3: The Anti-Ghost Protocol
Implemented a deposit requirement for consultation appointments.
The psychology: When people have skin in the game, they show up. Free consultations attracted tire-kickers; paid consultations attracted serious customers.
Transformation #4: Content Organization Revolution
Reorganized their extensive blog library with filtering capabilities so different customer types could find relevant DIY content without getting overwhelmed.
The Business Growth Explosion:
The Customer Experience Revolution:
Timeline: One year of amazing growth
"Working with Megan and team took the stress out of a major website overhaul. Megan helped me prioritize the key improvements that would have the greatest impact on our business. And, helped me navigate tedious items like how to transfer our blog posts from an existing site - without a huge headache! Every step of the way, I felt supported not only in the website upgrade but also as a small business owner.”
Every service business faces the challenge of communicating quality and building trust before customers experience their work firsthand. The question is: does your digital presence help or hurt that trust-building process?
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